PROCEDURE & Q.C DMRA

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Pre-Fieldwork

Fieldwork

Post-Fieldwork
  • Selection of data collectors
  • Interviewer training for each study
  • Simulation of interviews

 
  • . Interviewer assistance by a supervisor
  • .Back-check (All interviews are back-checked)

 
  • Back-check control (25% of the work done by each collector
  • Data entry: coding & processing control

 
  • DMRA fully implements the Code of Conduct of ESOMAR (European Society for Opinion and Marketing Research) in all our markets